The end to end reputation management service offered by Reviews Erase allows employers to address unfair and policy violating online reviews in a pay on success model, with the service provider’s fees aligned to the employer’s outcomes.
The reputation of an employer in today’s transparent job market is no longer solely determined by the quality of its products, by its leadership or by its work environment and employee experience. Job search platforms such as Glassdoor, AmbitionBox, Indeed and Google are becoming increasingly important for job seekers looking for information about potential employers, their work place, management, career opportunities and employee experiences.
This is both a great opportunity and a huge challenge for employers. Genuine feedback can highlight issues for improvement and can help to build a positive work place culture. However, false information, personal attacks, confidential information or even just information that breaches the terms and conditions of a platform can paint a very different and inaccurate picture of an organization. The effects of online reputation extend beyond the online presence of a company.
How online reputation affects employers
Candidates can use online reviews of potential employers to help decide whether to apply for a job or even to accept an offer. Negative online reviews create doubt around the work place, leadership, and employee experience. Even if the information is not accurate or is lacking in context, its presence can influence how potential employees view an organization.
The impact of online reviews extends far beyond that of recruitment and can cause problems for HR departments dealing with current employees, as well as the need to handle public criticism and queries from other stakeholders such as clients. Thus, for HR leaders and those managing employer branding, managing the online reputation of their organization has become of paramount importance.
In order to distinguish between legitimate feedback from employees and unfair content published online, there is a clear distinction between the two. There is a difference between legitimate reviews of employees and content that is published and breaches a platform’s terms and conditions.
The challenge of addressing unfair online reviews
When employers detect potentially inappropriate reviews on online platforms, it can be very time consuming to address them. The various review platforms all have their own set of policies, review reporting procedures and escalation paths. Employers need to first identify which policy has been violated, then provide an adequate explanation for the review’s removal, provide proof of said violation and then follow up with the respective platform.
If the initial report is not successful, further action may be required to get the matter reviewed by the platform. For companies who manage reviews on several platforms, this process can be very time consuming and distract from other tasks that HR and communications departments are already dealing with.
The time and effort required to manage individual disputes over reviews can also have a negative impact upon other key functions within the HR department, such as managing the recruitment process, employee relations, workplace policies etc.
Specialized online reputation management services help.
ReviewsErase.com: Simplifying the employer reputation management process
ReviewsErase.com is assisting employers to deal with online reputation management issues by managing the process of dealing with negative reviews that may breach the terms of use of a website. Rather than the employer having to go through each stage of the review dispute process, ReviewsErase.com manages the process of the review assessment, reporting and escalation.
The process for ReviewsErase.com starts with an evaluation of the content of a review in relation to the relevant platform’s policies. If there is a potential violation, then a reporting strategy is developed and the necessary submissions are made to the relevant platforms. This can include making policy-based complaints on your behalf, managing follow-up on your behalf, and taking further steps on your behalf where appropriate.
In more complex cases the process may even require legal review or even contact with the compliance/legal team of the online platform in question. The objective is to allow employers to deal with content that is inconsistent with a platform’s policies whilst still allowing employees to provide genuine feedback on their experiences with their employer.
By managing the process from assessment through to resolution, ReviewsErase.com enables employers to focus on their people and business priorities rather than navigating complex platform procedures independently.
A pay-on-success model that changes the equation
One of the key features of the ReviewsErase.com approach is the pay on success business model. The client only pays for a successful outcome to a review dispute, rather than for the time and effort spent trying to manage the dispute on their behalf.
This in turn creates a more outcome oriented approach to reputation management for employers, with their commercial interests being aligned with those of ReviewsErase.com. A pay on success model is more accessible for companies that have previously spent time and money on reporting that was not successful and enables better transparency regarding cost and results.
All cases are evaluated on an individual basis and not every negative review can be removed. The outcome of a review on a platform depends on the platform’s policies and how they are applied.
Building a fairer and more credible employer reputation
An employer reputation management strategy should not be designed to try and stifle negative criticism of an employer online and create an overly positive online reputation for an employer. A credible employer brand is built upon genuine employee experiences, transparent communication and a commitment to improvement.
The employer has a right to respond to content which breaches terms and conditions of a platform or is used to misrepresent the employer.
By helping companies manage the reporting and escalation process for unfair content on review sites while still allowing for employees to post constructive, negative feedback online, ReviewsErase.com seeks to level the playing field for the employer and help create a fairer online reputation for companies.
With online reviews becoming an increasingly influential factor in the recruitment process, there is an increasing demand for a more structured, transparent and outcome oriented approach to employer reputation management.
Employers need to protect their reputation online in the same way they do offline. Their public image is what potential employees, customers and clients read online and it is important that the information they read is fair, credible and in line with the terms of use of the online platform.
ReviewsErase.com helps companies to address this challenge in a practical and accountable manner, with end to end service and a pay on success model for employer reputation management.
About ReviewsErase.com
ReviewsErase.com is an online reputation management company that helps employers manage negative reviews online on platforms such as Glassdoor, AmbitionBox and Google. The company’s services are delivered on an end-to-end basis and help employers to evaluate potentially policy-violating content, prepare appropriate complaints and manage reporting and escalation on the platform in question. The company’s model is pay-on-success, which means that the employer is only charged for the work that is delivered and which results in the desired outcome.