Miami, FL, November 08, 2026 - ANewswire - Financial strategist shares expert insights on double-entry accounting, cash flow visibility, and why a healthy bank balance doesn't always mean a healthy business.
Ella Rivkin, CEO of ERPS Group, a tax, accounting, and business advisory firm, has been featured in American Express Business Trends & Insights in the article “What Is Double-Entry Accounting?” published on October 27, 2026. The feature highlights Rivkin's expertise in helping business owners better understand their financial position, manage cash flow, and make informed decisions that support long-term business growth.
For many entrepreneurs, a growing bank balance can create the impression that their business is performing well. However, without a clear understanding of outstanding liabilities, upcoming expenses, and overall profitability, business owners may be making important financial decisions without seeing the complete picture.
In the American Express article, Rivkin explains why financial visibility is essential for business owners who want greater control over their operations.
“The balance in the bank account doesn’t tell the whole story,” Rivkin explains in the feature.
The article explores how double-entry accounting can provide a more complete understanding of a company's financial position by recording both sides of financial transactions. This approach helps business owners track assets, liabilities, revenue, expenses, and equity, providing information that can support better financial planning and decision-making.
Rivkin emphasizes that accounting should serve a greater purpose than simply recording transactions or preparing for tax season.
“The real value of double-entry accounting is that it gives business owners clarity and control,” Rivkin states in the article.
Through her work at ERPS Group, Rivkin advocates for a strategic approach to business finances, encouraging entrepreneurs to look beyond revenue and examine profitability, cash flow, financial obligations, and opportunities for sustainable growth.
The feature also highlights the importance of evaluating financial decisions in their entirety. Rivkin discusses how purchasing equipment through financing, for example, creates both an asset and a corresponding liability. Understanding both sides of that transaction allows business owners to better assess whether the investment supports their broader financial goals.
With more than 25 years of experience in accounting, taxation, and business advisory services, Rivkin works with entrepreneurs and business owners to strengthen their financial strategies, identify potential tax-saving opportunities, and develop systems that support long-term financial success.
Her inclusion in American Express Business Trends & Insights reflects the relevance of her financial expertise to business owners seeking greater visibility into their finances and more informed approaches to managing and growing their companies.
Rivkin's guiding philosophy, “It's All In Your Hands,” reflects her belief that financial education, proactive planning, and informed decision-making empower business owners to take greater control of their financial futures.
About Ella Rivkin
Ella Rivkin is the CEO of ERPS Group, a financial strategist, business advisor, and 10X Certified Business Coach with more than 25 years of experience helping business owners and entrepreneurs improve their financial performance. Her expertise spans strategic tax planning, accounting, financial management, business growth, and wealth-building strategies.
Through her work, Rivkin helps clients gain financial clarity, identify opportunities for improvement, and make strategic decisions that support their personal, professional, and financial goals. Her philosophy, “It's All In Your Hands,” encourages individuals to take ownership of their financial futures through knowledge, strategy, and purposeful action.
About ERPS Group
ERPS Group is a professional tax, accounting, and business advisory firm serving business owners, entrepreneurs, and investors. The firm provides strategic tax planning and implementation, corporate and personal tax preparation, bookkeeping, payroll, CFO advisory services, insurance solutions, financing assistance, and business coaching.
ERPS Group focuses on helping clients understand their finances, improve financial efficiency, identify potential tax-saving opportunities, and build stronger, more sustainable businesses.